Phoenix Housing Lab

A public education initiative of Urban Phoenix Project and Valley Urban Action Alliance.

The Phoenix Housing Lab is a comprehensive public education and outreach program that helps Phoenix residents, employers, media, and decision-makers understand how housing policy, zoning, and development rules shape affordability, opportunity, and quality of life in our city. The Lab is a joint initiative of Urban Phoenix Project (UPP) and Valley Urban Action Alliance (VUAA), bringing together researchers, practitioners, and community voices to build a shared, evidence-based understanding of Phoenix's housing landscape.

WEBINAR SERIES

Last Thursday of the Month • 6-7 p.m.

What the Lab Does

The Phoenix Housing Lab is more than a webinar series — it's ongoing infrastructure for housing literacy in our region. Programming includes:

Monthly public webinars featuring local practitioners alongside researchers from institutions like ASU's Morrison Institute, the Terner Center for Housing Innovation, the Urban Institute, and the Brookings Institution
Plain-language policy materials — one-pagers, fact sheets, zoning maps, infographics, and short-form videos that translate technical land use concepts into accessible content
Multi-channel communications across email, social media, paid digital, and earned media
Spanish-language outreach designed for Phoenix's Spanish-speaking communities in coordination with regional media partners
Coalition convenings bringing together nonprofit and for-profit housing developers, advocacy organizations, faith communities, and civic groups
Expert forums that connect Phoenix's housing conversation to national research and best practices